Australian Benchmarking, Outcomes & Development — Automotive
About ABOD AUTO
ABOD AUTO is an independent automotive industry organisation focused on professional standards, development, recognition and better industry outcomes.
Why we exist
Vehicles, customers and technology have moved on. How the industry recognises professional capability, develops people and understands what's actually happening hasn't kept pace. ABOD AUTO exists to help close that gap.
Standards
What should good automotive professionalism look like?
We set out a clear standard and let people show they meet it — through learning, assessment, recognition and credentials anyone can verify. Car Sales Foundations is where that starts.
Development
How do automotive professionals keep getting better?
Practical learning and professional development through a career, and participation in the industry itself. Further programs, including OEM and dealer-group training, are planned.
Insight
What can we learn about the people shaping automotive?
Over time, benchmarking and research on capability, customers and behaviour. This is a direction, not something we publish yet — we won't show numbers until they're real and their method is stated.
Governance
How it's run
ABOD AUTO is operated by ABOD AUTO PTY LTD, separate from any dealership or manufacturer. An Industry Advisory Council and State Representatives are being formed to bring practical industry experience to our standards. The industry network
What ABOD AUTO is, and isn't.
We'd rather you know exactly what you're buying.
It is
- Independent, non-accredited training from ABOD AUTO
- A practical induction built on the law that applies to every sale
- A certificate that shows you completed ABOD AUTO's training and passed its assessment
It isn't
- A licence, a registration or a nationally recognised qualification
- From an RTO or a government body
- A replacement for licensing you may need — WA and Queensland, for example, require salespeople to hold a government licence or registration
- A shortcut — experience is recognised, never a substitute for passing the assessment
What we are not
ABOD AUTO is independent and non-accredited. We are not a registered training organisation, not a regulator, and not a government body. Our certification is not a licence and doesn't replace any licensing, registration or mandatory training. Accreditation & Licensing
Where ABOD fits
ABOD AUTO sits on the professional and standards side of automotive. Book A Test Drive works at the customer's decision point. CoDrive is the technology underneath — the infrastructure that runs certification, credentials and professional profiles.
After completing a course, professionals build a verified profile of credentials, completed learning, roles, brands and experience that grows through their career.
